Hello.
I’m Robin, and welcome to my little corner of the internet - a place where I write about the digital things that interest me, like user experience, search engine optimisation, and analytics.
Featured post.
Creating a digital strategy
Strategy is a word that gets used a lot, but not always in the same way. For some, it means a vision, for others just a plan on a page. This confusion makes strategy hard to understand, and as a result, teams often struggle to see how their daily work connects to the company's longer-term direction.
Here's how I think about strategy - understanding where you are right now, being clear about where you want to get to, and having a realistic plan for how you get there. One framework that captures this approach well is SOSTAC. This post walks you through how this framework can help you build a successful digital strategy.
Latest from the blog.
The blog covers all things digital. I write about a range of topics - from AI and user experience to conversion optimisation, search engine marketing, web data and analytics. Take a look at some of the latest posts below.
75% of searches now end without a website click. Instead of panicking about lost traffic, realise this is an opportunity to build familiarity and position you as the authority, even without a site visit. Stop fighting how people actually behave online, and start designing content for a world where answers come first and clicks come later.
With privacy becoming a bigger priority and regulations becoming stricter, businesses are starting to reconsider how they manage cookies. In this post, we break down what cookies actually do, why the rules around them matter, and how your website and cookie banner can stay compliant with UK privacy laws.
About me.
I’ve been working in digital since 2006 - creating websites, improving online experiences, and helping organisations get more from their digital marketing. I’ve worked across lots of UK industries including retail, manufacturing, tourism and charity, but most of my time has been spent in financial services.
I’m passionate about all things digital, with a focus on digital product development, conversion, SEO, UX, and analytics.