Digital blog.
A blog about the digital things I find interesting - sometimes it’s UX or CRO, other times SEO or analytics. Just thoughts and information I think are worth sharing.
Creating a digital strategy
Building a digital strategy shouldn't be complicated. This post explains how to use the SOSTAC framework to create a strategy that actually works - from assessing where you are now to setting clear objectives and turning plans into action. Learn how to align teams around common goals, measure what matters, and keep your strategy relevant as a living document that adapts as digital environments, technologies, and customer behaviours evolve.
Why zero-click content is a user experience opportunity and not just an SEO threat
Users want instant answers these days - clarity, and value delivered immediately, without the need to click through to a website. In this post, we explore why zero-click searches have become the new norm, and how we can embrace this shift as an exciting UX opportunity, rather than focusing solely on the SEO implications.
Is your cookie banner compliant?
With privacy becoming a bigger priority and regulations becoming stricter, businesses are starting to reconsider how they manage cookies. In this post, we break down what cookies actually do, why the rules around them matter, and how your website and cookie banner can stay compliant with UK privacy laws. We’ll also explore what the ICO looks for, and share examples of how major brands are tackling these requirements.
The importance of user testing
If you’re building digital experiences, don’t rely on assumptions - test with real users. This post covers why user testing is essential, when to do it, and how simple methods like unmoderated usability tests can reveal powerful insights. Learn how to spot friction, make smarter decisions, and create experiences that actually work for the people using them.
What Google AI Mode is and why it matters for SEO
Google’s new AI Mode is a big change in how search works. Instead of showing links, it gives chat-style answers using AI. It’s still an experimental feature and only recently launched, but early signs show it could lead to fewer clicks to websites. For now, it’s only available in the US, but it’s already shaking up the SEO community. In this post, we take a look at what the impact could be for SEOs.
Will AI replace copywriters? A realistic look at the future of copywriting
AI is changing how copywriters work, but it’s not replacing them. Tools like ChatGPT and Jasper can help with research, ideas, and editing - but they can’t match the creativity, insight, or strategy real writers bring. Good writing still needs a human touch. AI can make the process of copywriting faster and better, but it’s people make it truly connect.
What’s the difference between CX, UX and UI?
What’s the difference between customer experience and user experience, and where does user interface design fit into it all? How do these things work together to create better digital experiences and happier customers? This post breaks it all down, looking at the link between CX, UX and UI, and includes examples and simple explanations.