Digital blog.
A blog about the digital things I find interesting - sometimes it’s UX or CRO, other times SEO or analytics. Just thoughts and information I think are worth sharing.
What Google AI Mode is and why it matters for SEO
Google’s new AI Mode is a big change in how search works. Instead of showing links, it gives chat-style answers using AI. It’s still an experimental feature and only recently launched, but early signs show it could lead to fewer clicks to websites. For now, it’s only available in the US, but it’s already shaking up the SEO community. In this post, we take a look at what the impact could be for SEOs.
Will AI replace copywriters? A realistic look at the future of copywriting
AI is changing how copywriters work, but it’s not replacing them. Tools like ChatGPT and Jasper can help with research, ideas, and editing - but they can’t match the creativity, insight, or strategy real writers bring. Good writing still needs a human touch. AI can make the process of copywriting faster and better, but it’s people make it truly connect.
What’s the difference between CX, UX and UI?
What’s the difference between customer experience and user experience, and where does user interface design fit into it all? How do these things work together to create better digital experiences and happier customers? This post breaks it all down, looking at the link between CX, UX and UI, and includes examples and simple explanations.